Adrenaline unveil new logo

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The Adelaide Adrenaline have unveiled a new logo for the 2025 AIHL season, paying homage to the team's Adelaide Avalanche heritage.

From Ryan Whitford at the Adelaide Adrenaline:

"Many great players have represented Adelaide throughout the years. 
 
Great people have selflessly donated their time to sustain the organisation. 
 
Local businesses have sponsored the team in money, goods and services. 
 
Adelaide fans have shown unwavering support for the club no matter the wins or losses. 
 
With a proud history, the Adrenaline are now focused on creating a proud future. 
 
This is the new Adrenaline. 
 
In 2025, the Adrenaline have big plans. #TreadCarefully
 
 
About The Brand
 
The new Adrenaline logo has been designed to represent Adelaide hockey fans from the past, present and the future. 
 
The introduction of the new branding pays homage to the past, where Adelaide was a foundation club in the AIHL, the Adelaide Avalanche.
 
Taking inspiration from a logo the Avalanche wore back in 2007, the Yeti returns. The Yeti makes a statement…Adrenaline are big, bold and hungry for a return to glory.  
 
The colour scheme is navy and gold. First worn on the road jersey in 2023, the navy and gold became so popular that in 2024 the club introduced a third jersey with these colours. 
 
From The General Manager – Glen Foll
 
In 2024 the Adrenaline began the season with Alumni Night, where past players were invited to skate against the current roster. Adrenaline fans were treated to the return of familiar faces, while being introduced to young players who make up the future of the club. The club then closed out the season with a heritage night, bringing back the yeti branding for one night only. 
 
It was abundantly clear from these events that the Adelaide community has a strong connection with the history of the club. 
 
During the design process, I wanted to inspire the next generation while retaining the connection with the past. I want our players to skate out every day and be proud to represent the city of Adelaide. I want them to give them an opportunity write their own story. 
 
2025 is the 25^th year of the AIHL. In 25 years, I hope the stories from this new era of Adrenaline are told. I hope the Adelaide community can proudly look back and say “I was there”. 
 
This starts now but doesn’t stop here."